ASICS – A Sound Mind in a Sound Body on a Sound Earth is a short documentary presented at COP27 in Egypt, showcasing ASICS’ journey toward more sustainable materials and its commitment to achieving Net Zero. By revisiting the legacy of founder Kihachiro Onitsuka, the film reveals how sport, wellbeing, and environmental responsibility have always been central to the company’s identity.
Crew:
Director: Guillaume Sanchez
Producer: Ana Zavadil
DoP: Hotaka Matsumura
Editor: Ben Seeley
Content Writer: Katy Allan